Privacy Notice
This privacy policy describes how brand institute ApS (hereinafter referred to as “brand institute”, “We” or “us”) process personal data. We are strongly committed to process personal data in a transparent and secure manner.
To find out how our groupconnected companies Le Management ApS and LM Kids, Le Management Sweden AB, Le Management AS, Le Management DE GmbH, Le Management Society ApS, Lié Studio ApS, WCPH ApS, Woods International ApS, Ragbag ApS and HOOD Agency ApS, you can find the individual privacy notice on the relevant website.
This Privacy Notice is intended for any former, current, or potential client and user of a product or service offered by brand institute or just a visitor to our website.
Below, we have described how we process your personal data as well as the rights you have in relation to the processing of these data.
1. DATA CONTROLLER
brand institute is the overall legal entity who is responsible for the processing of personal data and making sure it’s processed in accordance with data protection legislation. In addition, brand institute is the data controller in relation to the processing of personal data we have obtained from you or about you.
brand institute ApS
VAT: DK40833714
Aaboulevarden 52, 2-4. floor
8000 Aarhus C
Denmark
(+45) 88 77 59 00
1.1 CONTACT
Should you have any questions or concerns regarding the processing of your personal data, you are more than welcome to contact us at [email protected].
You are welcome to contact us using one of the following languages: Danish, English, Swedish, or German. All such communications are examined, and replies are issued where appropriate as soon as possible. Please allow us a maximum of one month to process your request. If your request concerns one of the rights stated in GDPR art. 15-22, we will reply without undue delay and within 10 days.
2. THE PURPOSES OF DATA PROCESSING
We process the personal data for the following purposes:
– To provide our service as a group internal consultancy, hereinunder to evaluate, develop, and improve our services.
– To address your requirements and meet your needs regarding information, communication, and marketing on our website and social media.
– To administer clients, including invoicing.
– To promote our company and our groupconnected companies.
– To engage in employee recruitment efforts.
– To manage and improve our website as well as userexperience.
– To comply with different regulatory requirements.
3. THE LEGAL BASIS OF DATA PROCESSING
The legal basis of our data processing of your personal data for the above-mentioned purposes will in most cases be one or more of the following:
– Consent (GDPR article 6.1.a and 9.2.a).
– To perform our obligations under the contract that you are a part of (GDPR article 6.1.b).
– To comply with a legal obligation that we are subject to (GDPR article 6.1.c).
– To pursue legitimate interests (GDPR article 6.1.f).
– Personal data already published by yourself (GDPR article 9.1.e).
4. CATEGORIES OF PERSONAL DATA
The personal data we process depends on the specific situation, which is described below.
4.1 GENERAL PERSONAL DATA
We use personal data for marketing purposes, hereinunder to target it specifically for the individual person. This includes sending newsletters and presenting relevant marketing to you on other websites and social media. To this end, we only treat common personal data including name, email, and user-generated data, such as browsing history.
When subscribing to our marketing, including our newsletter, your IP address as well as date and time will be registered when you visit our website.
4.1.2 CONTACT
When you contact us through email, chat, or phone etc., we register the personal data you give us, hereinunder email, name, address and phonenumber. This to communicate with you and to provide our service.
4.1.3 COOKIES
We use cookies to collect necessary data to improve the user experience on our website and to customize content based on your interests. When you accept cookies, data about your browsing behavior is collected, allowing us to improve the user experience, website layout, and the overall website experience.
You can read more about the use of cookies in our cookie policy.
4.1.4 CLIENTS
We need to be able to communicate with our current clients as well as potential clients to enter into agreements and ensure that our services and products are delivered correctly. Additionally, it is necessary to be able to invoice for such services and products.
To maintain and develop existing and potential client relationships as well as to uphold our relationship with business partners and other relevant entities, we process the necessary data.
In this connection, we process data such as name, title, company, address, telephone number and billing information. The data is collected from you if you choose to give it to us, e.g. via your email signature etc. We may also collect information from other sources such as publicly available information from your employer’s website or virk.dk.
4.1.5 MODELS, INFLUENCERS, ETC.
If you have chosen one or more of the companies within brand institute to represent you as a talent/model/influencer, the processing of your personal data follows the delimitations of the talent representation agreement. In order to provide our service as a group internal consultancy it is necessary to process your data in connection with the involvement of brand institute for advice as well as promoting brand institute and our groupconnected companies through our website or social medias. To this we process data such as photos, name, email, address or phonenumber. The photos will be from already perfomed shootings or jobs for the relevant groupconnected company.
4.1.6 ACCOUTNING
We store invoices and similar attachments for accounting purposes. This may include general personal data such as name, address, service description.
4.1.7 JOB APPLICATION AND JOB AGENT
If you apply for a job within brand institute, we register the data, you send to us, such as address, phone number, email, pictures, video, application, and CV.
If you sign up for our job agent, we register the data you provide, including name and email, to send you relevant job postings.
If you are part of a recruitment process and/or hired for the job, we will give you separate information about how we process your personal data.
5. WHERE DOES THE PERSONAL DATA COME FROM
We collect personal data from the following sources:
– Google Analytics.
– Cookies.
– Directly from you.
– Collaborating agencies.
– Groupconnected companies.
– Clients.
– Our website.
– Publicly available sites including, but not limited to LinkedIn, Instagram or Facebook.
6. RECIPIENTS OR RECIPIENT CATEGORIES
We process personal data confidentially. To offer you our various services, it’s necessary for us to share your personal data with our partners and suppliers. We only share the data with the necessary recipients.
All our partners are obligated to treat your data with a sufficient level of protection. Some of our partners are independent “data controllers,” while others are “data processors.”
Below, you can find the recipients to whom we disclose your data:
-Internal departments/personnel.
– Groupconnected entities.
– IT-providers such as; e-mail, Cloud Services, telephone, and internet
– Subcontractors and couriers.
– Advertising partners such as Facebook and Instagram – advertising partners use data provided by us and collected from cookies and other tracking technologies to predict your preferences and interests
– Project Management Tools
– Official entities.
– Legal advisers.
– Collaborating agencies.
– Clients and client prospects.
7. TRANSFERS OF PERSONAL DATA TO THIRD COUNTRIES
We generally only use data processors located within the EU/EEA or those who store data within the EU/EEA.
However, in some cases, it might be necessary to transfer personal data to recipients in countries outside the EU/EEA.
Transfer of personal data to third countries takes place within the framework of chapter 5 in the General Data Protection Regulation, meaning that such transfers will only happen:
– towards third countries, one or more specific sectors within a third country, or international organizations for which the European Commission deems that an adequate level of protection of personal data is in place; or
– if the recipient of the data obtained an appropriate certification or adhered to a specific code of conduct ensuring that the processing of personal data is appropriate and equal to those provided under EU law; or
– if the recipient implemented appropriate standard contractual clauses, prepared by the European Commission or prepared by the national Data Protection Agency and approved by the European Commission.
8. STORAGE OF YOUR PERSONAL DATA
We prioritize the careful handling of your personal data. The data we collect about you is stored and processed in compliance with the legislation in force at any time.
In existing client or business relationships the data is stored as long as the client or business relationship exists, and as long as there is a relevant purpose for this.
In general, we only store your data for the duration necessary to fulfill the purposes for which it was collected or to comply with legal obligations in the jurisdictions where we conduct business. Accordingly, we anonymize and/or delete the data once it’s no longer necessary to achieve the purpose for which it was collected.
– Data regarding models, talents or influencers will be stored as long as it’s necessary in relation to the relevant consultancy.
– The data you disclose as a client with us will be stored as long as the contractual relationship/client relationship runs. If the client relationship is terminated, your data is stored for up to three years, depending on the nature and relevance of the data. The data can be kept longer if it’s still relevant for use of documentation in ongoing appeals and disputes.
– Business records related to previous clients and collaborations are kept on record for 5 years, running from the most recent collaboration between brand institute and the client. In specific cases, this can be extended due to regulatory requirements.
– Contracts or Agreements containing usage rights are kept on record for 20 years following the completion of the agreement.
– Upon submission of a job application to brand institute, the application along with the candidate’s personal data will be stored for a period of up to 6 months from the date of receipt. Additionally, if you sign up to our job agent, your data will also be stored accordingly and deleted once you unsubscribe.
– We store data in relation to accounting for a minimum of 5 years after the current financial year has ended, cf. the Danish Bookkeeping act.
9. YOUR RIGHTS
According to the General Data Protection Regulation (GDPR), you are entitled to the following rights regarding our processing of data about you:
9.1 THE RIGHT TO REQUEST ACCESS TO YOUR PERSONAL DATA
You have the right of access to the data we process about you, in addition to additional data.
9.2 THE RIGHT TO RECTIFICATION OF YOUR PERSONAL DATA
You have the right to have incorrect data about you corrected.
9.3 THE RIGHT TO ERASURE OF YOUR PERSONAL DATA
In certain cases, you have the right to request the deletion of your data before the usual and general erasure period.
9.4 THE RIGHT TO RESTRICTION OF PROCESSING
In certain cases, you have the right to request the restriction of processing of your personal data. If the restriction is granted, moving forward we will only be allowed to process your data with your consent, or for the establishment, exercise, or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of significant public interest – with the exception of storage.
9.5 THE RIGHT TO DATA PORTABILITY
In certain cases, you have the right to receive the personal data about you in a structured, commonly used, and machine-readable format and have the right to transmit those data from one data controller to another without hindrance.
9.6 THE RIGHT TO OBJECT AGAINST THE PROCESSING OF YOUR PERSONAL DATA
You have the right to object to processing of your data for direct marketing purposes.
10. THE RIGHT TO WITHDRAW CONSENT
If processing is based on your consent, you have the right to withdraw your consent at any time.
If you do choose to withdraw your consent, this does not affect the legality of us processing our personal data based on your previous consent and up until the time of withdrawal. If you withdraw your consent, it will take effect from the time of withdrawal.
11. COMPLAINTS
You have the right to file a complaint with the competent supervisory authority, which in the case for brand institute is “The Danish Data Protection Agency” (Datatilsynet).
More information can be found here: www.datatilsynet.dk
12. REVISION OF OUR PRIVACY NOTICE
We keep our privacy notice under regular review and thus, the notice may be subject to changes from time to time. The date of the latest revision of the Privacy Notice can be found on the bottom of this page. Any new, modified, or amended privacy notice will apply as per the revision date. Therefore, we encourage you to periodically review this statement to be informed about how we are protecting your personal data.
Revision date: 21.02.2024
Cookie Policy
Brand institute makes an effort to offer a transparent website with relevant content fitted to you. In order to do so, we use technologies that collect, process and sort information regarding how you and other visitors use www.brandinstitute.dk (“The Website”). By this policy we wish to create transparency and give you a complete overview of what the processing of your personal data entails, what you have to be aware of, your options to oppose the processing as well as how we and third parties install and use cookies. You may contact us should you have any questions regarding this Cookie Policy by sending an email to [email protected].
CONSENT
By using the Website and clicking on “allow all cookies” on our cookie banner the first time you visit the Website, you consent that Brand institute use cookies as described below. If you choose “use necessary cookies only”, you reject al cookies apart from the cookies that are a necessity for the Website to function. You always have the possibility to withdraw your consent by blocking cookies in your web browser.
WHAT ARE COOKIES?
Cookies are small text files that are placed on your device when you visit the Website in order to make your experience more efficient. The meaning of the word “cookies” in this policy and consent text also includes other kinds of automated data collection, e.g. Flash-cookies (Local Shared Objects), Web Storage (HTML5), JavaScript’s or cookies placed by the usage of other kinds of software. The word “cookies” also refers to information about IP- and MAC-addresses and other information about your device.
There are basically four types of cookies, “technical cookies”, “statistic cookies”, “personalized cookies” and “marketing cookies”. Technical cookies secure the functionality of the website and does not collect information about your digital foodprints, which is why we do not need your consent. Statistic, personalized and marketing cookies, on the other hand, does collect information about your digital foodprints, which is why we need your consent before setting them on your device.
Cookies can be used by Brand institute and third parties.
You can find more information on: https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/.
A detailed description is to be found in the cookie overview.
HOW TO AVOID AND DELETE COOKIES?
If you do not want Brand institute to place or read cookies on your device, you have the possibility of withdrawing or changing your consent by rejecting cookies in the “cookie overview” below. You may also block cookies in your web browser. How to block cookies depends on what kind of browser you are using. Please remember, that you will have to withdraw, change or block cookies in all of the browsers you have used.
WHAT COOKIES DOES BRAND INSTITUTE USE AND FOR WHAT PURPOSES?
We use cookies to personalize content and ads, to provide social media features and analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners whom may combine it with other information that you have provided them or that they have collected from your use of their services.
PROCESSING OF PERSONAL INFORMATION
When using cookies, a processing of personal information might occur, which is why we highly recommend for you to read our privacy policy that describes our processing of personal information as well as your rights.
COOKIE OVERVIEW
Below you can see what cookies our Website uses and for what purpose