This privacy policy describes how we process the personal data we collect, or you disclose when you visit or one of the brand institute ’s brand-specific website, such as,, or

If you have been redirected to this privacy notice from one of our brand-specific websites, please be aware that this is due to the fact, that the brand is owned by Brand institute , which is why this privacy notice is applicable. 

  2. Brand institute  ApS is responsible for the processing of your personal data:

Brand institute  ApS

CVR-nr.: 40833714

Aaboulevarden 52, 3.

8000 Aarhus C

  2. If you have any questions regarding the processing of your personal data, please contact us at
  3. All such communications are examined. Please allow us a maximum of 14 days to process your request.
  • Completion of your order

For us to examine and complete your order, we will need some information from you. Therefore, when you make a purchase, you will have to inform your name, your address, your e-mail, your phone number and your chosen method of payment. Furthermore, you will naturally have to inform what products you wish to purchase. We use this information to proceed your order, hereinunder to send it to you.

  • Customer service

When you contact our customer service via e-mail, chat or phone etc. we register the personal information you give us. Our customer service has access to all information regarding your order, so we can help you in the best possible way if you have questions regarding your order, or if you want to return a product. Our customer service will also have access to former correspondence with you, as this can help them towards giving you a better service.

  • Improvement of your user experience

We constantly strive to give you the very best user- and shopping experience at our websites. We do this in different ways, but one that is especially important is for us to be able to see how you use the websites so we know, what we can improve. To collect this kind of information, we use cookies. Information of your browser behavior makes us able to improve the user experience, the layout of the website and the gathered experience of the website. We also use your browsing-data to recommend specific products to you, that we think you would like.

You can read more about the cookies we use under our “Cookie Policy” on the brand specific website you visit.

  • Marketing & improvement of the website

To be able to present to you the very best tips, relevant news and marketing based on your interests, we and our partners use personal data to personalize recommendations and promotions at our websites. We do this to present relevant marketing to you on other websites and social medias; hereinunder but not limited to Facebook and Instagram. For this purpose, we use information of your use of our websites and services; hereinunder your order history, former correspondence and profile information.

We use “Google Analytics” to improve the experience of the website.

  • Regulatory requirements

We keep your personal data to comply with different regulatory requirements, e.g. legislation regarding accounting.

  • Contractual basis cf. Article 6.1.b in the General Data Protection Regulation
  • Completion of your order
  • Legitimate interests cf. Article 6.1.f in the General Data Protection Regulation
  • Customer service
  • Improvement of the user experience
  • Consent, cf. Article 6.1.a in the General Data Protection Regulation
  • Newsletter/customer club
  • My account
  • Marketing based on cookies
  • Legal obligations, cf. article 6.1.c in the General Data Protection Regulation
  • Regulatory requirements
  • For us to be able to offer you our different services, it is necessary to share your personal information with our partners. All our partners are bound to treat your data with a sufficient level of protection. Some of our partners are independent “data controllers” while others are “data processors”.

Because of this, we share your information with the following categories of partners:

  • Group affiliated companies
  • IT-providers
  • Couriers
  • Different payment systems
  • Some of our partners process your data outside EU. In these situations, we always make sure, that your personal information is secured a sufficient level of protection:
  • Google, USA (the transfer of data is secured via SCC contracts)
  • Facebook, USA (the transfer of data is secured via SCC contracts)
  • We only store your data for as long as it is necessary in order to fulfill the purpose for which it was collected or to comply with legal requirements, e.g. legislation of accounting in the countries in which we operate. When this is no longer the case, the information is deleted.

You can also ask us to delete personal information, that we have recorded about you. We will respond to your request within 14 days, unless we are legally required to keep the information or if the information is relevant in an upcoming or pending case/dispute.

  • Subject to the conditions set out in the personal data protection act, you are entitled to enjoy the following rights:
  • The right to request access to your personal data
  • The right to rectification of your personal data
  • The right to erasure of your personal data
  • The right to restriction of processing
  • The right to data portability
  • The right to object against the processing of your personal data

Please note, that the rights are not absolute as they should be balanced against legal obligations and Brand institute ’s legitimate interests.

Furthermore, you have the right to fila a complaint with the competent supervisory authority, which in the case for Brand institute  is “The Danish Data Protection Agency”. More information can be found here:

Please contact if you want to use your rights.

  • We keep our privacy notice under regular review and the notice may be subject to changes from time to time. The date of the latest revision of the privacy notice can be found on the bottom of this page. Any new modified or amended privacy notice will apply as per the revision date. Therefore, we encourage you to periodically review this statement to be informed about how we are protecting your information.

Revision date: 04.08.2020


Brand institute makes an effort to offer a transparent website with relevant content fitted to you. In order to do so, we use technologies that collect, process and sort information regarding how you and other visitors use (“The Website”). By this policy we wish to create transparency and give you a complete overview of what the processing of your personal data entails, what you have to be aware of, your options to oppose the processing as well as how we and third parties install and use cookies. You may contact us should you have any questions regarding this Cookie Policy by sending an email to


By using the Website and clicking on “allow all cookies” on our cookie banner the first time you visit the Website, you consent that Brand institute use cookies as described below. If you choose “use necessary cookies only”, you reject al cookies apart from the cookies that are a necessity for the Website to function. You always have the possibility to withdraw your consent by blocking cookies in your web browser.

What are cookies?

Cookies are small text files that are placed on your device when you visit the Website in order to make your experience more efficient. The meaning of the word “cookies” in this policy and consent text also includes other kinds of automated data collection, e.g. Flash-cookies (Local Shared Objects), Web Storage (HTML5), JavaScript’s or cookies placed by the usage of other kinds of software. The word “cookies” also refers to information about IP- and MAC-addresses and other information about your device.

There are basically four types of cookies, “technical cookies”, “statistic cookies”, “personalized cookies” and “marketing cookies”. Technical cookies secure the functionality of the website and does not collect information about your digital foodprints, which is why we do not need your consent. Statistic, personalized and marketing cookies, on the other hand, does collect information about your digital foodprints, which is why we need your consent before setting them on your device.

Cookies can be used by Brand institute  and third parties.

You can find more information on:

A detailed description is to be found in the cookie overview.

How to avoid and delete cookies?

If you do not want Brand institute  to place or read cookies on your device, you have the possibility of withdrawing or changing your consent by rejecting cookies in the “cookie overview” below. You may also block cookies in your web browser. How to block cookies depends on what kind of browser you are using. Please remember, that you will have to withdraw, change or block cookies in all of the browsers you have used.

What cookies does Brand institute use and for what purposes?

We use cookies to personalize content and ads, to provide social media features and analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners whom may combine it with other information that you have provided them or that they have collected from your use of their services.

Processing of personal information

When using cookies, a processing of personal information might occur, which is why we highly recommend for you to read our privacy policy that describes our processing of personal information as well as your rights.

Cookie overview

Below you can see what cookies our Website uses and for what purpose