February 15, 2024
Dive Into The Woods_: Introducing our Facebook community.
Welcome Into The Woods_! Recently, woods_ copenhagen launched their new online community, Into The Woods_. A space for members to engage in open discussions about beauty and skincare. Here, the members can seek and share recommendations and advice, thereby contributing to a sense of connection and trust. This new initiative is led by Strategic Communications Coordinator, Marisa Anker, and Student Content Writer & Coordinator, Celine Nielsen. We talked to them about their visions for the community and the values it has already presented.
The process & purpose of the community
Building a community takes commitment and dedication. Marisa sheds a light on the journey leading up to the launch, emphasizing the research and planning this process involved:
“Creating Into The Woods_ wasn’t impulsive; it was a deliberate journey […]. Before the launch, we extensively researched and shaped our strategy, aligning internal expectations. Most importantly, we agreed that our community goes beyond brand promotion and sales; it’s a space for genuine connections and conversations to enhance brand loyalty and trust.”
With the direction and purpose of the community established, we dove into what values this platform can offer both members and the team of woods_ copenhagen. Celine describes:
“Into the woods_ offers a safe space to share doubts and thoughts regarding skincare, meaning it’s both educational and solution-oriented, and, ultimately, helping people to get even smarter about the skin they’re in as well as their routines.”
To this, Marisa adds:
“The platform thrives on the immediate and unfiltered nature of discussions, providing genuine insights that benefit all members. For us, this community is extremely valuable, representing a robust customer-centric strategy. It fosters emotional connections with our customers, providing direct access to real-time feedback.”
A community on a mission
Skincare can be vulnerable and confusing to navigate in, which is why our team set out to make essential information both clear and fun to take in. And why not do so around people sharing the same interests, passion, or simply curious about the same things as you? Marisa elaborates on their mission with the community:
“The goal is to foster emotional connections, making woods_ an integral part of the members’ skincare journey. The community acts as a crucial source of immediate, honest feedback, potentially influencing our marketing and product development as the community continues to grow.”
After a successful kick-off, the team has already gotten to witness and be part of valuable discussions, which has provided insight into what the members expect from the community and the various ways in which this information can be conveyed to reach its target audience. When asked what she thinks characterizes the community and its members, Celine answers:
“Personally, I think the community is characterized by curiosity. Our members are eager to learn more about the skincare universe from both us and each other – and, of course, there’s so much for us to learn from them.”
We’re wishing them good luck on the development of the community, which you can become part of via Facebook.