April 25, 2024
RAGBAG & LIÉ’s journey to Asia.
In the bustling world of jewelry, where craftsmanship meets creativity, every trip holds the promise of new discoveries and opportunities. Recently, Rebekka C. Nielsen, RAGBAG STUDIO’s Head of Design, alongside LIÉ Studio’s buyer, Christine Kruse, embarked on a journey across Asia to redefine the standards of the future of jewelry. We talked to them about some of the insights, perspectives, and values their trip has provided.
Purposeful pursuits: Setting the stage for success
The purpose of the journey was in many ways multifaceted, aiming to directly ensure quality, explore customization opportunities, reduce costs, and foster meaningful collaborations. Rebekka describes:
“Our goal was to ensure quality assurance by personally assessing current manufacturers’ production standards and capabilities. In addition, we sought to explore customization opportunities by leveraging our collective expertise to create bespoke designs tailored to our brand’s identity.”
Gaining perspectives of ethical practices within the industry was also an accomplishment of the endeavor, reflecting a shared commitment to responsible sourcing and production. The ambitious colleagues also highlighted the value of their shared expertise in enriching their strategy. Rebekka explains:
“Travelling with Christine provided a collaborative approach to exploring new business opportunities and problem-solving.”
Facilitating meaningful collaborations
“Our discussions about customization options were fruitful, leading to innovative design concepts tailored to our brand’s vision. Engaging directly with manufacturers facilitated these discussions, resulting in designs that truly reflect our brand’s ethos,” Rebekka shared.
This collaborative approach to negotiations enabled them to secure competitive prices and favorable terms, underscoring the importance of direct contact for mutual growth opportunities and strengthening supplier relations.
Shaping future strategies
Reflecting on the impact of their Asian expedition, Rebekka emphasized:
“The insights gained during our trip, combined with our over 14 years of industry experience, will significantly shape our business strategies. These experiences will play an important role in ensuring high-quality, innovative, and ethically produced jewelry.”
This journey not only expanded their industry knowledge and skills but also instilled confidence in their ability to navigate challenges and capitalize on opportunities, marking a pivotal step in their professional growth and the brands’ journey towards responsible production and innovation.
Rebekka and Christine’s business trip with RAGBAG and LIÉ Studio constitutes an important milestone in their journey, reinforcing their dedication to setting new benchmarks in earth-minded luxury. Their concerted efforts have not only solidified the brands’ foundation but also primed them for innovative growth, showcasing a steadfast commitment to excellence, enhancing a brighter future for the jewelry industry.
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