December 12, 2024
LIÉ STUDIO takes Tokyo and Seoul!
In November, the LIÉ STUDIO team, including founders Cecilie and Amalie Moosgaard, set out on an exciting journey to Tokyo and Seoul, marking a significant step in strengthening the accessory brand’s connection with these vibrant and dynamic markets.
This trip was not just about showcasing the alluring collections – it was about immersing into the cultures, engaging with local creatives, and exploring the pulse of fashion and design in Asia.
The adventure began with a successful press gathering and pop-up collaboration with Tomorrowland in Tokyo. This event brought together industry insiders, press, and fashion enthusiasts, providing an ideal platform to showcase their accessory collections and connect with Tokyo’s dynamic fashion scene.
From Tokyo, the team headed to Seoul for LIÉ’S first-ever dedicated press day. Set in a breathtaking location that beautifully mirrored LIÉ STUDIO’s distinct visual identity, the event became a key moment for them.
They had the privilege of presenting collections to South Korean press, clients, influencers, and industry professionals. The experience not only enhanced brand visibility but also delivered valuable insights into the South Korean market.
The results exceeded all expectations: a notable spike in website traffic, an impressive growth in social media engagement, and widespread press coverage across key outlets. More importantly, the press facilitated meaningful interactions that we deeply value, laying the foundation for long-term relationships in the South Korean market.
We are incredibly excited about the growth and connections forged during this journey. LIÉ STUDIO remains committed to deepening ties with these markets and continuing to evolve alongside the inspiring communities we’ve encountered.