April 8, 2025
LM_ Society merges with Hood Agency
In a strategic move marking a new chapter in branding and influencer marketing, Hood Agency announces its merge with LM_ Society. This consolidation unites two strong agencies under one name, Hood Agency – reinforcing its position in the industry.
With this fusion, a more integrated approach to branding, creative campaign development, and influencer representation is established.
A broader scope
Jannick Lindberg, CEO of Hood Agency, describes the consolidation as a pivotal step forward:
“This fusion enables us to offer a more integrated approach to branding and influencer marketing. We are dedicated to helping brands establish a unique market position in a world where digital trends are constantly evolving.”
Michelle, former leader of LM_ Society and now Managing Director of Hood Agency, views the merger as an excellent opportunity to enhance client value:
“I look forward to bringing our expertise and experience together to create even more value for our customers. This fusion allows us a unique opportunity to bridge the gap between branding and influencer marketing to create stronger and more creative campaigns than ever before.”
Hood Agency will continue to offer a wide range of services, including talent selection, social media activations, brand activations, creative development, and campaign management.
Behind the visual identity
As part of the fusion, Hood Agency has launched a new visual identity and website. Hood Agency’s Creative Director, Sia, shares her insights into the process, as she elaborates on the strategy behind it and the purpose of its development.
What was the vision behind the new visual identity?
“Our vision was to unify both brands under a modern and cohesive identity while preserving our core values. The design reflects a seamless integration of branding and influencer marketing.”
How did you ensure it represents both brands effectively?
“By integrating key elements from both brand, ensuring continuity while embracing a fresh, forward-thinking look.”
What was the strategy behind the new website?
“To create a clear, user-friendly platform that highlights Hood Agency’s expanded services and expertise.”
Were there specific goals from the beginning?
“Yes, to enhance the website’s usability, showcase the agency’s work, and strengthen brand positioning in the industry.”
Looking ahead
With a unified vision and a competent, ambitious team, Hood Agency is poised to navigate the industry and connect with audiences in meaningful and authentic ways.
This transition marks the beginning of a new era, an exciting chapter – where boundaries are pushed, new opportunities arise, and impact is made.