March 14, 2024

What it takes to host a press event at HOOD Agency.

At the heart of every successful press event lies meticulous planning. For HOOD Agency, hosting a press day isn’t just about showcasing the latest collections; it’s a testament to the collaborative spirit and tireless efforts of its passionate team. From the initial brainstorming sessions to the post-event follow-up, every stage of the process is infused with creativity and commitment to the projects.

Preparation: Crafting the Vision 

Months before the event takes place, the PR team of four members springs into action, brainstorming ideas, and conceptualizing the overall vision. From selecting the perfect venue to curating the guest list, every decision is made with the goal of delivering a memorable experience.  

“Planning begins early, with everyone bringing their unique perspectives to the table. We believe in fostering a collaborative environment where creativity thrives, and each team member plays a vital role in shaping the event’s narrative.” 

– Sofie Amalie Hybschmann, PR Manager at HOOD Agency  

Execution: Bringing the Vision to Life     

As the event day approaches, the pace quickens, and the team’s efforts shift towards bringing the envisioned concept to life. With precision and flair, they transform the chosen venue into a captivating space that reflects the essence of the brand. From setting up the collection display to coordinating with external partners for catering and decor, every detail is meticulously orchestrated to ensure a flawless experience for guests. 

During the event, our PR team warmly welcomes guests, ensuring they all have the opportunity to explore the new collection and learn its story. They actively gather feedback and make notes on popular styles, enriching the event with valuable insights from attendees. 

Post-Event: Reflection 

Even after the event concludes, the work is far from over for the team. They engage in reflective analysis, gathering feedback and insights to inform future endeavors. 

“Post-event evaluation is crucial for us. It’s where we share feedback on the collection with the client and together identify opportunities for the upcoming season” she adds.   

Interested in joining our dynamic team at HOOD Agency? Keep an eye on our career opportunities through our open positions and learn how you can contribute to creating memorable events like these.